Following the announcement of Kyira Cox as State Operations Manager, Softball ACT are pleased to have recruited Brianna Alter as Participation Coordinator to the organisation.

The appointment is again another success story for the One Softball governance model which is focused on arming Member States with sufficient resources to arrest the membership decline in Australian softball.

Alter, originally from Texas, USA, brings a wealth of experience working with primary and high school aged school students as both a Teacher Aide and softball coach, including coaching positions at Robina High School and with the South Coast School Sport program in Queensland.

She has worked with student athletes from both grassroots and State Championship level, working with girls in all facets of their game, Alter has also overseen the transition of athletes switching from baseball to softball.

Off the diamond, Alter has experience working in the commercial, marketing and operations side of sport having held roles with Major League Baseball team, the Milwaukee Brewers, Minor League team Carolina Mudcats and more recently, the Adelaide Bite in the Australian Baseball League.

“Brianna’s experience in softball is outstanding and coupled with her time spent within the Australian education system means she will bring a very strong skill set to the role,” said Nick Frayne, National Participation and Club Development Manager at Softball Australia.

“Her knowledge of diamond sports at all levels and coaching experience will be invaluable and we’re excited to see some positive results coming out of the state under the new structure.”

Alter begins her position with Softball ACT this week.

Under One Softball the sport will improve by;

• Growing the sport and addressing the long-term membership challenge;
• Ensuring long-term financial sustainability;
• Ensuring a consistent and coordinated approach to the experience of everyone involved in softball;
• Delivering improved services to Members, Clubs, Associations and the wider Softball community by building capability and capacity at all levels of the sport, and;
• Increasing revenue through the pooling of all commercial assets from States and the National body resulting in increased attractiveness to commercial partners for marketing and brand building purposes.