News
Easton renews partnership with Softball Australia
Published Mon 18 Dec 2023
In a recent meeting at Blacktown International Sports Park, Softball Australia CEO Sarah Loh and Addlon Trading representative Jason Gibson signed a renewal of the partnership with Easton Australia that sees the organisations linked for two further years, with the option to extend for a year from that point.
Sarah and Jason were joined by Australian softball legends Ellen Roberts and Hayden Mathews, who expressed their gratitude for the renewal:
Ellen: “Softball Australia renewing with Easton Australia is fantastic for us as athletes. Easton Australia’s ongoing support keeps up equipped on the field with the best quality gear and it’s the equipment that we feel most comfortable and familiar with. Having Easton’s ongoing support gives us every opportunity to perform at our best.”
Hayden: “For myself, it’s a massive boost to always know that we are using the best equipment possible to give us the best shot at continued success on the world stage.”
Sarah Loh thanked the Addlon organisation for their participation in the renewal negotiation process, "The future of our sport relies heavily on the partners we bring with us as we seek to win World Cups and Olympic medals, and grow the sport at the grassroots. We're really excited about having Easton on that journey with us moving forward."
Jason Gibson of Addlon Trading added “We are delighted to extend our partnership with Softball Australia. This partnership allows us to contribute to the development of softball at both grassroots and elite levels. We look forward to building on the success of our past endeavours and creating even more positive impact together.”
More about Ellen and Hayden:
Ellen Roberts is a top tier pitcher who has represented the country at multiple Women's World Cups and the 2020 Tokyo Olympic Games.
In his third Men's Softball World Cup, Hayden Mathews put the international competition on notice as a powerhouse hitter in the 2022 Steelers World Cup victory.
For more information please contact:
Sarah Loh
Chief Executive Officer
Softball Australia
office@softball.org.au